The story of the Blythe doll begins in 1972 when it was first introduced by the American toy company Kenner. However, despite its unique design and features, the doll didn't gain much popularity during its initial release and was quickly discontinued. For decades, Blythe dolls remained relatively unknown to most people.
In the late 1990s, a magazine editor named Gina Garan discovered a Blythe doll while on a trip to London. She was captivated by the doll's unique look and expressive eyes. Garan started photographing the doll and sharing the pictures online, which caught the attention of a Japanese company called CWC (Cross World Connections).
In 2001, CWC collaborated with the Japanese toy company Takara Tomy to relaunch the Blythe doll. The modern version of the doll, known as Neo Blythe, was introduced with updated features, including larger heads, improved articulation, and a wider range of eye colors and designs.
The relaunch of Blythe dolls sparked a renewed interest and a growing fanbase. Blythe dolls became highly sought after by collectors and enthusiasts worldwide. Their unique and whimsical appearance, along with the ability to customize their looks, contributed to their appeal.
Takara Tomy and CWC continued to release new editions and collaborations of Blythe dolls, often working with renowned designers and artists to create limited edition versions with unique themes, outfits, and accessories.
Blythe dolls have become more than just toys. They have inspired a community of collectors, customizers, and photographers who appreciate their distinctive aesthetic and expressive nature. Blythe dolls are often featured in creative photography projects and have become iconic in the world of doll collecting.
The story of the Blythe doll is one of rediscovery and reimagining, transforming a forgotten toy into a beloved and highly sought-after collectible. Today, Blythe dolls continue to capture the hearts of enthusiasts and inspire creativity around the world.